Stop competing with the portals. Compete for the vendors.
No agency website is going to outrank the major portals for buyer searches, and every dollar spent trying is wasted. The searches you can win are the ones that matter more anyway — the ones a vendor makes in the weeks before they decide who lists their home.
Where an agency site actually earns its keep
Vendor searches are the whole game
"How much is my house worth", "best real estate agent in [suburb]", "agent commission rates", "should I sell or rent". These are pre-listing searches, they are winnable, and each one is worth a listing.
Suburb profiles are your genuine advantage
You have actual local data and actual sold results. A real suburb profile with median prices, recent sales, school catchments and honest commentary is content the portals produce generically and you can produce better.
Agent profiles rank on their own
People search agents by name before they call them. A proper profile page for each agent — with sold results, reviews and a real bio — captures that search instead of handing it to a portal's version of your agent.
Speed matters more here than almost anywhere
Property sites carry heavy images and heavy embeds, and a slow site on mobile loses people mid-scroll. This is one of the few verticals where we'll refuse to build on a bloated theme.
What we do for agencies
Every campaign is shaped to the business, but this is the shape of the work.
- Appraisal and vendor-intent pages built to convert, not to look pretty
- Suburb profile pages using your own sold data
- Individual agent profile pages that rank for agent-name searches
- Free appraisal request flow with as little friction as possible
- Property management landing pages — a separate, higher-value funnel
- Google Business Profile and review generation for the office and each agent
- Image optimisation and Core Web Vitals work for heavy property pages
- Reporting split by appraisal requests versus general enquiries
Businesses we do this work for
Residential sales agencies, property management firms, buyer's agents, commercial agencies and independent agents across Australia.
Common questions
Can our website rank for property listings?
Realistically, no — the major portals own buyer search and that isn't changing. It's also the wrong goal. Your listings get found on the portals; your website's job is to win the vendor before there's a listing to find.
Do suburb profile pages actually work?
They're one of the few places an agency can genuinely out-content a portal, because you have real sold data and real local knowledge and they have a template. Done properly with your own numbers, yes. Done as generic filler, no.
Should each agent have their own page?
Yes. Vendors research individual agents by name before they call, and if you don't have a strong page for that search, a portal's profile of your agent will take it — along with the enquiry and a prompt to compare them against two competitors.
What about property management?
It's a separate funnel with separate searches and much higher lifetime value, and most agency sites bury it under a menu item. We'd build it out as its own set of pages targeting landlord searches.
Want to know why you’re not ranking?
Send us your website. We’ll come back within two business days with a plain-English audit: what’s holding you back, what your competitors are doing, and what we’d fix first. No charge, no obligation.